The COVID-19 pandemic has significantly influenced consumer behavior worldwide, including in New Zealand, leading to increased interest in sex dolls. Lockdowns, social distancing, and restrictions on gathering have limited opportunities for in-person intimacy, prompting individuals to seek alternative ways to fulfill their emotional and sexual needs. Sex dolls offer a safe, private solution that allows users to maintain a sense of companionship and satisfaction while adhering to health guidelines. Moreover, the pandemic heightened awareness around personal safety and hygiene, making high-quality, easy-to-clean dolls more appealing. The surge in online shopping also facilitated discreet purchasing, reducing the stigma often associated with adult products. As people spent more time at home, the appeal of investing in personal intimacy devices grew, contributing to market expansion. Additionally, the pandemic accelerated technological innovations in doll realism and customization, further attracting consumers. While the demand may fluctuate post-pandemic, the trend indicates a lasting shift towards embracing intimate products like sex dolls as part of personal well-being and companionship strategies in New Zealand.